Selling your home privately in South Africa? See the real process, real costs, and what most guides leave out , verified buyers, multiple offers, legal support included.
Most guides on this topic are written by people who'd rather you didn't do it. Search for this today and you'll find plenty of "how-to" articles, but read closely, and most of them quietly steer you back toward paying someone else to handle it. They'll walk you through the steps, then somewhere along the way suggest you get a professional's opinion anyway, or remind you just how much value that professional adds, or frame the whole exercise as something best left to people who do it for a living. That's not neutral advice. It's marketing wearing a how-to guide's clothes.
This guide is different for one reason: we built a platform specifically for people doing this, so we have no reason to talk you out of it. Here's the real process, the real costs, and where the actual risk lives, plus what's changed about private selling that most of what you'll find elsewhere hasn't caught up to yet.
Is it legal to sell your house privately in South Africa?
Yes, unambiguously. No law in South Africa requires you to use a property practitioner to sell your home. The Property Practitioners Act regulates how they operate; it doesn't mandate that you hire one. The only two legal requirements for any residential sale are a written, signed Offer to Purchase, and registration of transfer through an admitted conveyancing attorney at the Deeds Office.
What selling privately actually saves you
| Model | Typical Fee (excl. VAT) | Effective Fee (incl. 15% VAT) | Commission on a R2,000,000 Home |
|---|
| Traditional High-Street Agency | 5% to 7% | 5.75% to 8.05% | R115,000 to R161,000 |
| Hybrid / Low-Commission Agency | ~3% | ~3.45% | ~R69,000 |
| Selling Privately via deedy | 0% | 0% | R0 (R199/month listing fee) |
A discounted commission is a real, honest middle ground: it's a smaller cut, not a free one. Deedy isn't a cheaper version of the same thing; it's not a commission model at all. You keep the full amount, and pay a flat listing fee instead: R199/month, with your first two months free.
How to price your home
We've written a complete, dedicated guide to this, because getting the number right is the single biggest factor in how fast, and how well, your sale goes. Most advice out there still funnels you toward asking someone in the trade for a free valuation and being upfront that you're selling without them, which is a strange, slightly one-sided ask. There's a better starting point now. Read the our How to Price Your House When Selling Privately: A Simple, Common-Sense Guide
Preparing and marketing your home
- Declutter and handle small repairs. Leaky taps, chipped paint, loose fittings. Small fixes, disproportionate impact on a buyer's first impression.
- Photos, done yourself. These days that rarely means hiring anyone. Most smartphones now produce genuinely publication-quality images with a bit of care for lighting and angle. (This happens to be one of those line items that's sometimes bundled in elsewhere as though it's a meaningful inclusion. In reality, it costs nothing to do well yourself.)
- Write a clear, honest listing. Bedrooms, bathrooms, parking, size, and the two or three things that genuinely make your home stand out.
- List on Deedy, where every visitor is there specifically for property, not browsing a general classifieds or social feed they happened to land on.
Once your listing is live and buyers start booking time to see it, presentation shifts from photos to the actual walkthrough. Follow our guide The Art of the Self-Stage: How to Master 30-Minute Viewings with Deedy to stage key spaces, manage group timing, and keep control of your home during buyer walkthroughs.
Handling viewings without the anxiety
The usual safety advice for private viewings is roughly the same everywhere: ask visitors for ID at the door, have someone else present, lock away valuables. That's advice for a problem that shouldn't still exist in 2026: manually vetting strangers, in your own home, based on nothing but what they hand you at the door.
The better fix is verifying buyers before they ever book a viewing. Every buyer on Deedy is identity-verified directly through Home Affairs before they can schedule a slot, so by the time someone's walking through your home, you already know who they are. You set your own viewing windows on your own schedule too, rather than fielding ad-hoc requests or running a full open day yourself.
The legal requirements you can't skip
Selling privately doesn't mean selling without legal protection. The legal work sits with a conveyancing attorney regardless of how you sell. A few things worth understanding properly:
Voetstoets. This is the standard South African "sold as is" clause, but it doesn't mean you're off the hook for disclosure. By law, you still have to disclose any defect you're aware of before the sale; voetstoets only protects you from problems you genuinely didn't know about. This is already built into how listings work on Deedy: you complete a proper, itemised disclosure form with photos as part of listing your home, not as an afterthought.
Compliance certificates. Electrical is mandatory; gas, electric fence, and beetle-free certificates apply depending on your property. This is genuinely the seller's responsibility to sort out. Deedy can connect you directly with verified electricians and other certified professionals to get these done.
The Offer to Purchase. Once signed by both parties, it's a binding contract, not a starting point for further negotiation. Which is exactly why the offer stage matters so much.
Negotiating offers, without doing it one-on-one
Here's where most private-selling advice quietly assumes something that makes the whole process more stressful than it needs to be: that you'll get one offer at a time, from one buyer, and have to negotiate it in isolation, accept, counter, or risk losing them entirely while you wait to see if something better shows up.
That's not how it has to work. On Deedy, offers come in from multiple verified buyers, and you see them side by side, not sequentially. Instead of gambling on whether to hold out for something better, you compare what's actually on the table and choose the strongest one. It turns a part of the process most people find genuinely stressful into a simple comparison. You're never guessing what else might be out there, because you can see it.
The legal transfer, who actually does this part
This is the point every commission-based alternative leans on hardest: "the legal side is complicated, you need a professional." True, but that's true either way. It's not something that's normally bundled in elsewhere; it's a separate legal process regardless of how your home sells.
Once you've accepted an offer, a conveyancing attorney drafts the Offer to Purchase, manages compliance certificates, and handles the full transfer through the Deeds Office, typically 6 to 10 weeks. Deedy connects you directly with a conveyancing attorney as part of the process, so this isn't a separate call you have to go make yourself once you've found a buyer.
One detail worth knowing upfront: as the seller, you have the legal right to choose which conveyancing attorney handles the transfer, even though the buyer pays the fees. In practice, buyers sometimes push to bring in their own attorney, which can create friction neither side wants. Deedy connects you directly with vetted transfer specialists, so you're exercising that right from the outset rather than negotiating it mid-sale.
Is it worth it for you?
Be honest with yourself about this, because the answer isn't the same for everyone. Take your own numbers: if selling privately could save you somewhere in the region of R100,000–R150,000+ in commission on a home worth around R2,000,000, ask yourself plainly: is that amount of money not worth a few hours a week of your time over a couple of months? For most sellers, put that way, the answer's fairly obvious. But it's worth actually sitting with the question rather than assuming your way past it.
Frequently asked questions
Who pays the conveyancing attorney's fees?
The buyer pays the fees, but the seller has the legal right to choose which attorney handles the transfer.
Can a buyer pay me a deposit directly?
No. Deedy doesn't hold or handle funds at any point. Any deposit or purchase price moves through the conveyancing attorney's mandated trust account, exactly as it would in any legally compliant property transaction.
Start with your number
Before anything else, get your own valuation report: a real, modelled market value with a price range and comparable sales, in minutes.
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